From reality to virtuality – Moving stakeholder dialogues from face-to-face to online formats

Virtualization is one of the big buzzwords in communications. When formats are moved from real-world settings to online environments a variety of challenges emerge – especially when it comes to confidential interactions and personal relationships with key stakeholders.

A research team at Leipzig University investigated the extent to which in-person formats can be virtualized based on the following questions:

• What are advantages and disadvantages of virtual stakeholder dialogues?
• Which factors need to be considered if virtual stakeholder dialogues are to be successful?

More information can be found in the Communication Insights.

Citation: Ziegele, D., Kurtze, H., & Zerfass, A. (2021). From reality to virtuality. Moving stakeholder dialogues from face-to-face to online formats (Communication Insights, Issue 12). Leipzig: Academic Society for Management & Communication. Available online at www.academic-society.net

ISSN  2749-893X