Communications Trend Radar 2022 – The 5 most relevant trends for corporate communications
The COVID-19 pandemic has accelerated changes in almost all areas of society, creating new opportunities but also threatening the success of corporate communications. How can communication experts tell the important trends apart from the unimportant ones?
A research team from Leipzig University and University of Duisburg-Essen has conducted a comprehensive trend study and identified the most relevant trends in management, society and technology. For 2022 the following trends will be relevant.
- Language Awareness
- Closed Communications
- Synthetic Media
You can find further information about the trends in the Communications Trend Radar Report 2022.
Citation: Stieglitz, S., Zerfass, A., Ziegele, D., Clausen, S., & Berger, K. (2022). Communications Trend Radar 2022. Language awareness, closed communication, gigification, synthetic media & cybersecurity (Communication Insights, Issue 14). Academic Society for Management & Communication.